Telco and cable MSOs seek to maximize the lifetime value of each subscriber. From new customer acquisition, support & billing inquiries, proactive upgrades to minimizing churn. They must reduce those cutting the cord from traditional broadcast television and better monetize those who have chosen over-the-top (OTT) services. Operations has to improve utilization of existing network infrastructure and wisely invest new capital. They must capitalize on edge computing / IoT requirements by offering innovative services that leverage existing network and emerging 5G infrastructure.
Invest in an architecture that scales to millions of subscribers and makes it easy to extract business insight. Benefit from analytics that unlock granular subscriber activity to provide differentiation across all aspects of the customer lifecycle. Wisely deploy new capital by understanding bandwidth and service consumption. Keep customers delighted while maximizing operating profit. Launch new Edge Computing / IoT services to build new lines of revenue.