As published in Multichannel News – July 9, 2018
The New Analytics Needed for Attracting Cord-Cutters. Going beyond DPI with architectures that will help MSOs keep business. Cable providers are at a critical juncture. The number of consumers abandoning TV subscriptions for over-the-top offerings continues to grow. In order for cable operators to quickly turn the tide, it will require a stronger understanding of their subscriber base — deeper than what is possible with Deep Packet Inspection (DPI). Read article.